Music Video: BLACKPINK - How You Like That

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

2) What audience pleasures are offered by the music video for How You Like That?

Applying Blumler and Katz Uses and Gratifications theory:

• Diversion: music video conventions – performance, effects, fast pace etc.
• Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
• Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

Young Asian woman.

4) How was the How You Like That music video marketed and promoted to the audience?

The video’s release was preceded by a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos) and a reality show (24/365 with Blackpink, available on YouTube). 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop has become a truly global phenomenon thanks to its distinctive blend of addictive melodies, slick choreography and production values, and an endless parade of attractive South Korean performers who spend years in grueling studio systems learning to sing and dance in synchronized perfection.

Industry

1) How were BLACKPINK formed and what records have they broken?

the quartet have broken the record for the longest-charting song by a K-pop girl group on the Billboard Hot 100. The previous record was set by BLACKPINK in 2020, for 'Ice Cream' featuring Selena Gomez. 

2) What other successful artists have YG Entertainment created? You may need to Google this.

• Sechs Kies.
• BigBang.
• AKMU.
• Winner.
• Treasure.
• BabyMonster.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Music videos communicate to your audience, promoters, and bookers that you take your music project seriously and professionally. In return, this will influence the way they see you, your art, and performance.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

5) How are UK-based music videos regulated and what types of content require warnings? 

Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC).

The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

Introduction to Music Video: Blog tasks

Answer the questions below to complete your introduction to the Music Video topic: 

1) What are the key conventions of music video?

• The style (performance, concept, narrative)
• The camera.
• The editing techniques (transitions, fast, slow)
• The sound effects (non diegetic, diegetic)
• Mise-en-scene (props, lighting, costume, hair, makeup, locations, setting, colours)

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

The music video rose to prominence in the 1980s when Paramount Global's MTV based its format around the medium.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances. 

In the 1980s and 1990s big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films)

5) How are music videos distributed and watched in the digital age?

In 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.

The rise of new and digital media paved the way for bands such as One Direction ‘manufactured’ by the industry and increasingly promoted through convergence on social media to maximise profits for the record companies.

Radio: KISS FM Breakfast show CSP

 

Radio: KISS FM Breakfast show CSP

Audience

1) Read page 2. What is KISS FM's mission?

"To make sure every second spent listening to us is worthwhile."

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

• Age 15-34
• 60% female
• Mostly live in cities (35% in London)
• Love using social media

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

They have a big range of platforms: The free KISS Kube app, The KISS Network
via kissfmuk.com, LIVE EVENTS, Radios: KISS FM UK, KISSTORY and
KISS FRESH.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS FM UK, KISSTORY and
KISS FRESH.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

They can send in requests or shout outs via Instagram, Snapchat and TikTok, also audience can go to the live events.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Passive, they only sitting and listening.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

• More radio stations broadcasting (There are around 600 licensed radio stations in the country) and thousands of online broadcasters.
• Improved quality as radio moved from AM to FM and now to DAB (Digital Audio Broadcasting).
• Radio stations have become increasingly specialised (look at KISS, KISSTORY and KISS FRESH or rivals Absolute Radio, Absolute 60s, 70s, 80s, etc.)
• Many shows are downloadable on-demand (e.g. as podcasts), on a range of devices (e.g. using iPlayer on TV) and streaming-only ‘stations’ (e.g. Spotify ‘stations with no DJs')

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Industry

1) When did KISS FM first launch and what type of station was it then? 

Kiss FM first broadcast 7 October 1985 as a pirate radio station.

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

I founded different types as radio, magazines and digital media.

3) How does KISS FM make money and how much revenue did Bauer Media Group make in 2020?

Advertising was the primary source of revenue for Kiss FM Radio.

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

According to RAJAR, the show had 1.474 million listeners in Q1 compared to 1.788m a year earlier. In Q1 2018, Kiss had 2.093m listeners at breakfast.

5) How is KISS FM regulated and what can happen if they break the rules?

It is regulated by Ofcom.