Radio: KISS FM Breakfast show CSP

 

Radio: KISS FM Breakfast show CSP

Audience

1) Read page 2. What is KISS FM's mission?

"To make sure every second spent listening to us is worthwhile."

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

• Age 15-34
• 60% female
• Mostly live in cities (35% in London)
• Love using social media

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

They have a big range of platforms: The free KISS Kube app, The KISS Network
via kissfmuk.com, LIVE EVENTS, Radios: KISS FM UK, KISSTORY and
KISS FRESH.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS FM UK, KISSTORY and
KISS FRESH.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

They can send in requests or shout outs via Instagram, Snapchat and TikTok, also audience can go to the live events.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Passive, they only sitting and listening.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

• More radio stations broadcasting (There are around 600 licensed radio stations in the country) and thousands of online broadcasters.
• Improved quality as radio moved from AM to FM and now to DAB (Digital Audio Broadcasting).
• Radio stations have become increasingly specialised (look at KISS, KISSTORY and KISS FRESH or rivals Absolute Radio, Absolute 60s, 70s, 80s, etc.)
• Many shows are downloadable on-demand (e.g. as podcasts), on a range of devices (e.g. using iPlayer on TV) and streaming-only ‘stations’ (e.g. Spotify ‘stations with no DJs')

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Industry

1) When did KISS FM first launch and what type of station was it then? 

Kiss FM first broadcast 7 October 1985 as a pirate radio station.

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

I founded different types as radio, magazines and digital media.

3) How does KISS FM make money and how much revenue did Bauer Media Group make in 2020?

Advertising was the primary source of revenue for Kiss FM Radio.

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

According to RAJAR, the show had 1.474 million listeners in Q1 compared to 1.788m a year earlier. In Q1 2018, Kiss had 2.093m listeners at breakfast.

5) How is KISS FM regulated and what can happen if they break the rules?

It is regulated by Ofcom.