Videogames case study 2: Kim Kardashian Hollywood

 

Videogames case study 2: Kim Kardashian Hollywood

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1) What is the objective when playing the Kim Kardashian: Hollywood game?

The objective of the Kim Kardashian game is to become rich and famous.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?

An A-list celebrity is a major movie star, or one of the most bankable actors in a film industry. It is important in Kim Kardashian game because the game is about how to get to A-list from Z-list.+

3) How do you download the Kim Kardashian: Hollywood game?

It's free to download on mobile phones and tablets, so you can download it on App store or Google Play. 

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?

The aim of Kim Kardashian Hollywood is to work your way up the celebrity scale from Z-List to A-List.

5) What characters can you play as? What characters appear in the game?

The characters in Kim Kardashian Hollywood are a mixture of real VIP characters and fictional characters.

Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

I think the intended audience of the game are the fans of Kim Kardashian and people who wants to have a lifestyle like a A-list celebrity.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

The audience of the Kim Kardashian game want to escape from real life, see themselves reflected in the game and they want to find out about celebrities and rich places in America.

3) Why is the game so addictive for audiences?

Because audience can create their own character and they can live another life in the game.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?

Business, Publishing and Placement are well designed in this game. "Kim" is a major brand name.

5) What does James Liu suggest is the reason players keep coming back to the game?

Because people like to push buttons, collect things and simply get addicted.

Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?

It has been criticised for offering a representation of women focusing on appearance, modelling and dating as a way to be successful.

2) What representations of race, ethnicity or sexuality can be found in the game?

This game include different races, ethnicities, it does not discriminate against anyone. 

3) How does the game both reinforce and subvert stereotypes in the media?

The lara croft character was white, sexualised and was attracting male audiences whereas Kim Kardashians characters are diverse.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

The game suggest that you should Try making a viral social media video, dating with celebrities,  auditioning for a reality show, or showcasing your unique generosity or problem-solving skills to get noticed.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

It has been criticised for offering a representation of women focusing on appearance, modelling and dating as a way to be successful.