Introduction to OSP: Influencers blog tasks

1) What years did YouTube, Twitter and Instagram launch?

YouTube was launched in 2005. Twitter was launched in 2006. Instagram was launched in 2010.

2) What is the definition of an influencer?

A person or thing who influences others: social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Logan Paul, PewDiePie or Zoë Sugg. All of them have more than 10 million of subscribers.

4) How big is the influencer industry according to the article?

The tech consultant SignalFire thinks that “the creator economy” – built by those who post and monetise content online – employs more than 50 million people, and is the fastest-growing sector for small businesses in the world.

5) What are the problems associated with being an influencer?

There is no longer a clear separation between work and life. Coupled with the fear of losing visibility, this can lead to influencers working excessively and facing mental health issues

6) Why is it suggested that audiences actually like being sold products by influencers?

Its a sigh of success and wants to be able to buy the same products as an influences

7) What representation of beauty is often found on Instagram or other influencer sites?

It’s “a young face, of course, with poreless skin and plump, high cheekbones”, long lashes and full lips – generally white but with a hint of “rootless exoticism”.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?