OSP: Marcus Rashford - Audience and Industry

OSP: Marcus Rashford - Audience and Industry

Audience

1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics.

The target audience for Marcus Rashford's online content are male teenagers and young adults that are interested in football, but it also can be females that are interested in charity. Marcus Rashford covers very different aspects of social media, that's why his target audience can be anyone.

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

He replies to his fans

3) What is Marcus Rashford's Instagram engagement rate and what does this tell us? 

It tells us about his audience and that he have a very high engagement rate.

4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion).

Relatable person

Celebrity footballer

5) What audience pleasures are provided by Marcus Rashford's online presence? Try and apply Blumler and Katz's Uses and Gratifications theory here.

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford's online presence be?

• Preferred reading (people who love Marcus Rashford): 
• Oppositional reading (people who criticise Marcus Rashford):