Newspapers: Daily Mirror - Audience and Industries

 

Newspapers: Daily Mirror - Audience and Industries

Audience

1) What is the Daily Mirror's audience? List the key statistics here.
The Daily Mirror's target audience, according to ABC data, is predominantly C2DE, over 35 and are working class Labour supporters.
2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
The Daily Mirror in our CSP offers the audience opportunities to engage with the stories on a much more personal level. The newspaper is almost breaking through the normal codes and conventions of a news story to speak directly to the reader.
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Because Daily Mirror, reflecting its intent to be relatable and appealing to its target readership.
4) Why are print newspapers generally read by older audiences?
When you have a newspaper in hand it is easier to read, especially if you need to adjust the distance to your failing eyes. 
5) How is the inside-page story on our CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

Industries

1) What company owns the Daily Mirror and why are they struggling? 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

3) What is the Daily Mirror's circulation in 2023? How many papers did the Daily Mirror used to sell back in the 1990s?

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.