Newspapers: Daily Mirror - Audience and Industries

 

Newspapers: Daily Mirror - Audience and Industries

Audience

1) What is the Daily Mirror's audience? List the key statistics here.
The Daily Mirror's target audience, according to ABC data, is predominantly C2DE, over 35 and are working class Labour supporters.
2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
The Daily Mirror in our CSP offers the audience opportunities to engage with the stories on a much more personal level. The newspaper is almost breaking through the normal codes and conventions of a news story to speak directly to the reader.
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Because Daily Mirror, reflecting its intent to be relatable and appealing to its target readership.
4) Why are print newspapers generally read by older audiences?
When you have a newspaper in hand it is easier to read, especially if you need to adjust the distance to your failing eyes. 
5) How is the inside-page story on our CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

Industries

1) What company owns the Daily Mirror and why are they struggling? 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

3) What is the Daily Mirror's circulation in 2023? How many papers did the Daily Mirror used to sell back in the 1990s?

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

The Times - Introduction

 

The Times - Introduction

1) What year was The Times founded and when did it start using the Times name?

It was formed in 1785, but it started o use it modern name on 1 January 1788.

2) What content did John Walter suggest the paper would offer in the first edition?

He wants to produce a newspaper that appealed to a larger audience, so it started to include stories of the latest scandals and gossip about famous people in London.

3) Who owns The Times today and how is editorial integrity protected?

The Times wholly owned by the News Corp group headed by Rupert Murdoch.

4) What did The Times introduce in 2010 and why?

In 2010, following in the footsteps of The Wall Street Journal, The Times (London) implemented a "hard" paywall; a decision which was controversial because, unlike The Wall Street Journal, The Times is a general news site, and it was said that rather than paying, users would seek the information without charge.

5) What was The Times named in 2018 by the Reuters Institute for Journalism at Oxford University?

In 2018 The Times was named Britain's most trusted national newspaper.

6) What does the section on Editorial Standards say about The Times and newspaper regulation?

The Times takes complaints about editorial content seriously. We are committed to abiding by the Independent Press Standards Organisation (“IPSO”) rules and regulations and the Editors' Code of Practice that Ipso enforces.

7) What does the section on Ownership say about The Times and who is the current editor? 

Tony Gallagher is a British newspaper journalist, and is currently editor of The Times. He was editor of The Daily Telegraph, joint deputy editor of the Daily Mail, and editor of The Sun in 2015, before being appointed editor of The Times in 2022.

8) Write down three key statistics from this page.

1.04m - Average daily readership.

£55,885 - Times readers have a mean family income.

62% - Social grade AB.

9) Look at the various sections of the newspaper outlined on this page (e.g. Entertainment, Announcements, Travel). What do these sections suggest about The Times newspaper's audience?

The Times' target audience, according to ABC data, is predominantly ABC1, over 35 and has a liberal/ right-wing political stance.

10) Click on three of the sections - your choice. Write down one key detail for each section you choose e.g. Travel - more Times readers took a holiday abroad last year than any other newspaper.

According to the British Business Survey (Sept 2011), The Times is the No.1 daily newspaper for business readers and reaches 50% more decision makers than the Financial Times or the Daily Telegraph.

Introduction to Newspapers

 Introduction to Newspapers: blog task

1) What type of news can you typically find in a tabloid newspaper?

Soft news; Typically only focus on gossip, crime, and scandalous stories related to popular culture.

2) What type of news can you typically find in a broadsheet newspaper?

Hard news; Emphasis on important global/national news, political, economic, social and cultural issues.

3) If someone is left-wing, which political party are they likely to support? Which newspaper would they be likely to read?

They will bee likely to read the tabloid newspapers as "Daily mirror".

4) If someone is right-wing, which political party are they likely to support? Which newspaper would they be likely to read?

They will be likely to read a Broadsheet newspapers as "The times" and "Daily Express"

5) Why has there been a decline in newspaper sales in the last 20 years?

Because of increase in popularity of other media as television and radio.

6) Why is a free press important in a democracy like the UK?

The freedom of conscience must be considered as one of the most important natural rights of a person and may not be infringed upon. Freedom is absolutely doing what is wished and wanted.

Paper 2 mock LR

 Paper 2 LR

Q1.1

Diegetic sound - Sound than audience AND characters can hear.

0/1

Q1.2

Example of diegetic sound: The sound of the wind.

1/1

Q1.3

In my answer I need to use more specific language in example the range of camera shoots and movement ( close-up, bird-eye-view, dolly zoom...)

3/8

Q1.4

In my answer I need to reference to 

 Paper 1 assessment: Learner Response

Q.1.1

 The question 1 is asking what is the convention shown below?

Convention = feature.

I got 1 mark.

Q.1.2

What camera shots is used for the central image?

 It is longshot because we can see the whole athlete, which represent the power and shows a big range of  "Under Armour" clothes.

I got 1 mark.

Q.2

Good analysis of the product that is clear and generally engages

with the nuanced aspects of how media language is used.

• Focus on how connotations communicate meanings is mostly

effective although lacks clarity in places.

• Mostly appropriate and effective use of subject terminology

throughout. 

I described the Central image, background, lighting and colour scheme.

I got 8 mark.

Q.3

Basic analysis of the product only focusing on the more

straightforward aspects of the narrative of the advert but is more

descriptive than analytical with basic reference to the CSP.

• Limited use of the theoretical framework that demonstrates little

or no understanding of how narratives are used to convey

messages to audiences. Narrative theory is largely absent due to

description rather than analysis.

• Very little, if any, use of subject specific terminology.

I got only 2 marks because I just retold the advert and didn't use any media theories.

Q.4

Explain how magazine covers use conventions to reflect the social and cultural contexts of

British society. Answer with reference to the Tatler magazine cover (Figure 2). [12 marks]

Satisfactory knowledge and understanding of contexts and their

influence on media products and processes, demonstrated by some

appropriate explanation of how magazine covers reflect the social

and cultural contexts in which they were created.

• Some appropriate and effective reference to Tatler magazine cover

but it is of limited effectiveness.

Specialist terminology is used inappropriately on occasions and

with limited effectiveness.

I got 6/12.

Q.5

Which of the following options is a benefit to media conglomerates of vertical integration?

C Greater control over the production process

Q.6

What is the regulator for the film industry?

D BBFC

Q.7

How are big-budget films marketed and promoted to an audience? Refer to your Close

Study Product Black Widow in your answer. [6 marks]

• Satisfactory knowledge and understanding of the theoretical

framework, demonstrated by generally effective explanation of

how big-budget films and marketed and promoted.

• Some appropriate and effective reference to the CSP.

• Mostly appropriate and effective use of subject specific

terminology throughout.

I got 4/6.

Coursework: Statement of Intent

 

Coursework: Statement of Intent

    My life style magazine will be about a young female student, who did not go to university. At this age is so hard to think about your all future life. Everybody tried to change her mind, but she had her opinion, that is why my magazine is called "MINDSET" - it represent that everything is just in your mind and you can change it how you want.

    On my cover page will be my friend Tetiana in the everyday, not very standing out clothing. The light makeup and a bag on the back will shows her desire to travel. I will took the photos in the area of London in which there are usually many tourists.

    The main idea of my magazine is to show that people must do what they like, also I think that people at the age of 16 can't choose what to do for the entire life. My opinion that after a high school students must have a pause around a year to live for themselves and really think about the future. My main story will be about a girl who did not go to university and decided to travel instead.

    The colour scheme of my cover page will be mostly blue, it convents the calm, relaxion, loyalty and authority. For my Title, slogan and cover lines I will use san serif typography.

    On my double page spread I will tell a main story about a teenage girl that does not to do anything. Her thoughts are flying somewhere and she can't think about the future. Her point is people are really preoccupy about the education and degree that the forgetting that they are alive. "Find a time for yourself, go and do something you enjoy". I will try to create a realistic, creative story.

    I think my magazine will be interesting for teenagers and adults (age 16-30), because My main story is about a teenage girl ,who left everything and started to live for herself. My magazine reinforcing the stereotypes about the age, traveling and education.

    The specific audience of my magazine is rich, successful people, so audience pleasure for them will be: Diversion: escape from everyday problems and routine - entertainment: Personal Identity: finding ourselves reflected in texts or learning behaviour and values from the media and Surveillance: Information useful for living.

386 words.

Summer Project: coursework planning 

 

All of the magazines covers have the same original style and brand. They also have powerful slogans, in example: "LOCKDOWN 90210!", "PARTY POWER", still STUNNING". All of the images have good composition and quality, all colours are balanced, so the reader can clearly see the text and models. At the foreground of the photos there are text and information, at the middle ground are models, the background of the images are very simple (only one or two colours). These magazines looks "expensive" because the attention to details: all model have expensive clothes, good make up and their own styles. On the first picture a model holding the dogs, so people that likes pets will be interested in this magazine. On the middle image, the model is a middle age female who dressed like she going to a party, so the aim of this magazine is adults and teenagers who wants to know how to dress for a party. On the third magazine, the model is a woman who looks aged but still "stunning", so this cover page will attract older people.

All double pages have original photos, that are different to the title page. And lots of information, which tells the story and describes the photos. The images on the first double page are representing the average female at home/with family/with kids, so this relates to mostly every adult female. The second magazine is about the beauty and fashion in the gothic style, so this magazine will be interesting to people who follow the fashion trends or people who likes the gothic style. The third magazine is also about fashion, but now in everyday life, so females will be interested in this.

Magazine planning document

Our coursework task involves coming up with our own idea for a NEW magazine aimed at a rich and successful audience – a little bit like Tatler. Plan your own, original NEW magazine using the questions below. Fill in the following details:

Front cover

Magazine title:  "Mindset"

Slogan:

Price: 

Main cover image:

Main cover story (note brief: ‘a person of importance who would appeal to a rich and successful audience’): 

Cover lines for your magazine cover – other stories that would appear in the magazine: